Now and again a survey comes alongside which is a very good reflection of the state of the nation and this one, from Samsung Electronics UK, is extra revealing about the place we are actually than it would at first seem. The corporate, with whom I’ve labored a number of instances, requested me to be concerned on a marketing campaign about transferring home – well timed because it seems since at this time is the day – and so I’m sharing the outcomes with you alongside a couple of final pictures of The Mad Home.
They discovered that 62 per cent of us are on the lookout for one thing completely different than we wished 10 years in the past. On the face of it that may not appear shocking, in any case, instances change and priorities with them. However let’s dig slightly deeper to seek out out what these adjustments are, and that is the place, I feel, it turns into revealing.
Firstly, 34 per cent of us are hoping to maneuver home within the subsequent yr – that’s large – a 3rd of the nation needs to stay someplace completely different. And with that in thoughts apparently 25 per cent of us have already put our homes in the marketplace.
And have a look at what we would like:
*An even bigger kitchen for entertaining
*Out of doors house (relatively than a storage which was the requirement ten years in the past)
*Entry to a park relatively than public transport
*A spare room for company relatively than a house workplace (regardless of the rise in WFH)
All this factors to return to the notion of residence as a spot to stay and love and make recollections. It’s not about standing and work however about creating an area for family and friends to assemble collectively.
Now, whereas we’d all need larger kitchens – the guts of the house – but in addition maybe the one which carries essentially the most standing (have you ever bought a Samsung good steamer or a big American type fridge?) the survey discovered that as of late we would like this house particularly for entertaining.
Is that this as a result of going out has bought dearer lately or as a result of being separated from our family members for the final two years has made us realise the enjoyment of getting collectively spherical a desk and sharing meals and wine?
And whereas extra of us are clearly working from residence, it’s fascinating that on the subject of transferring home 53 per cent of us are on the lookout for a visitor room relatively than an workplace (38 per cent).
So, it’s about having pals for supper and having the ability to provide them a mattress for the evening if the occasion goes on too late as effectively. And if that displays the state of the nation’s mindset in the meanwhile then I feel that’s a relatively comforting factor to remove from the present confusion and issues.
Again within the depths of the primary lockdown – bear in mind it was a scorching summer season – I noticed a survey saying that renters had been on the lookout for entry to inexperienced areas over proximity to public transport and, two years on, that need has unfold to consumers as effectively with 69 per cent wanting a backyard over a storage – and that’s an enormous change while you look again over outdated episodes of Location Location the place everybody tells Phil and Kirsty they need off-road parking and particularly a storage. Maybe it’s additionally a gradual shift in direction of a cleaner surroundings? Will folks be on the lookout for EV charging factors as a should have in 10 years’ time?
For these whose price range gained’t stretch to a backyard then 49 per cent would select a park over entry to public transport. A mirrored image, maybe of a extra versatile work type with extra of us in a position to make money working from home on one or two days every week.
Tanya Weller, advertising director of residence home equipment at Samsung Electronics (UK & Eire) Ltd., mentioned: “With the rise in residence movers, many now have a special guidelines in comparison with ten years in the past. The final two years have made folks take into consideration what they actually need, with out of doors house being a key precedence. Along with this, residence home equipment which can be handy for households are vastly fascinating now.”
To learn extra across the survey you possibly can click on right here.