When design meets the five senses—
—sight is clearly the most important. However, here at Studio McGee we believe the sense of smell is the uncontested second. When Robin Williams’ character in Good Will Hunting questions his subordinate’s cultural wisdom, he asks, “I bet you can’t tell me what it smells like in the Sistine Chapel.” He ponders that question because he knows that second only to Michelangelo’s extraordinary paint strokes—which anyone can read about in a book—is the feeling of having stood there on that marble and stone floor and smelt the time-worn aroma that only something of that historic caliber can produce.
Scent has the ability to transport you unlike any other sense. We’re guessing all of you can pinpoint an aroma that lingered long after the memory. That’s why Shea McGee and the Studio McGee team chose to partner with Pura to create a line